The corporation has expanded into the multimedia territory and lately, there were talks about forming an ipad desk.
This is true as a team was assembled under the helm of an old-timer who was brought back from obscurity to run the show.
Their objective: to create an ipad application where its users can access daily news updates from our company.
For the layman, here's how it works: Buy an ipad for RM4K, download the apps to browse and interact with the corporation and pay a monthly fee.
Now, in Malaysia, gadgets like the ipad and iphone are limited to big cities.
In order to earn money, it has to be volume-driven.
This means, if you have about 5 million ipad users in the Klang Valley, you can milk the cash cow.
I don't forsee this at all because the ipad, contrary to visionary Steve Jobs' aim to make it affordable and available to everyone, is an expensive toy in Malaysia.
And as time takes a toll on the shelf life of such toys, its as good as a piece of paperweight after six months.
That's how it is when it comes to electronics mortality.
Are we doing the right thing? I don't think so.
Until the Intel-based tablet PCs are widely available, the ipads will rule.
It'll be interesting to watch as to how far this ipad programme would go because if the shit hits the fan, the bosses would bail out and leave the mopping up to the crew.